Team

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Charlie Nguyen
CEO | Founder
As the CEO of Creative Minds Squared, Charlie Nguyen leads a team of highly accomplished professionals to fulfill our mission of ‘educate, connect our world’. To fulfill our motto of ‘We won’t be successful until our client is successful’, Charlie will be personally involved in all stages of the engagement. Previously, Charlie led operations for the University of Phoenix in the US, from Texas to Nevada to Colorado to New Jersey, New York, Connecticut, Massachusetts in addition to serving online students in over 20 states. His core competencies are online operations, global partnership and general management. During his tenure with University of Phoenix, he contributed to explosive growth in which enrollment triple to almost 500,000 students and almost 1million graduates. In the recent years, he was asked to lead operations in Asia by Apollo Education Group, parent company of the University of Phoenix.  During this timeframe, he assisted a number of universities with launching/expanding their online programs.  Prior to Apollo, Charlie started and ran several successful companies in the hospitality, real estate, insurance and e-commerce industries.
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Jane Baker Pierce
Chief Partnership Officer
As the Chief Partnership Officer, Amy heads up CMSquared Global’s university development effort in US. She works closely with US higher education leaders to develop and operationalize a comprehensive internationalization plan.

Jane brings 28 years of higher education leadership and business experience to CM2. In various roles throughout her career, she began building marketing and adult enrollment management expertise at the Institute for Professional Development, a subsidiary of Apollo Group, Inc. She expanded her role into developing strategic partnerships with private, non-profit institutions. Leveraging her experience, Jane works collaboratively with each partner to improve student engagement, retention and graduation rates. Proficient in forecasting, she assists institutions with growing enrollment and revenues by alignment of strategic goals which support the institution’s mission and vision. Jane transitioned to Helix Education in 2014 where she continued to serve as Regional Vice President until retirement in early 2016. Providing world-class service as a consultant or partner is the core of her belief system in serving the higher education community.

Jane has a Master’s Degree in Social Work from the University of Wisconsin.

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Shichao ‘William’ Du
Head of China Operations
As the Head of China Operations, William heads up CMSquared Global’s corporate development effort in China. In this role, William works closely with universities and e-learning providers in China to develop network of student recruiting and support channels as part of our strategy to ‘educate and connect our world’.

William has extensive experience in higher education for both US and China.  In addition, having worked for one of China’s largest investment work with strong emphasis in M&A of private education providers, William is uniquely positioned to expand CMSquared Global’s operations.  Some of William’s core competencies are:

  • Established relationships and connections in Chinese higher education and capital market.
  • Deep understanding of Chinese online educational field.
  • Market research and segmentation.

William has a Master of Business Administration Degree with Finance concentration from Pace University.

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Dave Chase
Chief Technology Officer | Managing Consultant
As Chief Technology Officer, David is responsible for all aspects of technology on behalf of Creative Minds Squared. From vetting third party vendors to talent acquisition to delivery of technology solutions to university clients, David will be personally involved to ensure the highest quality at all phases of operations. David is a U.S. Navy veteran with more than 34 years of leadership and IT operational experience across a diverse range of industries.  David is an architect of bold, innovative business strategies that have high-impact results on personnel retention, growth, and organizational stability and profitability.  He has partnered with many well-branded companies throughout his career to provide IT leadership and strategy to drive their corporate objectives.  Most recently, David was engaged with Apollo Education Group and University of Phoenix from 2009 to 2015 where he developed and implemented a field services technology support model that centered on a high degree of employee engagement which drove customer service and satisfaction to previously unseen levels in the U.S. and at Apollo Global affiliates in the U.K.  Chase currently holds a Bachelor’s of Science Degree in Management and an AS degree in Electronics Technology.
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Dr. Edward Schroll
VP-Academic Services | Managing Consultant
Dr. Ed Schroll is the Vice President of Academic Operations for Creative Minds Squared. In this capacity, Dr. Schroll is leading efforts in talent acquisition in addition to building strategic partnership with institution of higher education in the US and UK. Prior to this role, Dr. Schroll served as an administrator for the University of Phoenix for 10 years overseeing the College of Social Sciences for Nevada. Prior to moving to Nevada, Dr Schroll was Executive Director of Victor Children’s Services and North Valley Schools, located in Southern California. Dr. Schroll earned his Doctorate, at the University of San Francisco. While attending Central Michigan University, Dr. Schroll earned degrees in Educational Administration, Ed.S., Counseling, M.A., and Psychology, B.S. Dr. Schroll is a licensed Social Worker, a National Board Certified Counselor, a Counseling Psychologist, and a member of the American Counselor Association.  He is currently the Vice President of the Las Vegas chapter, Phi Delta Kappa. A professional organization that promotes the advancement of education
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Dr. Jodi Ashbrook
Student Services | Managing Consultant
Dr. Jodi Ashbrook is a Managing Consultant for Creative Minds specializing in the areas of Market Analysis, Enrollment Management, Operations and Student Retention.

Dr. Ashbrook has held various leadership positions throughout her tenure both as faculty and administrator at Lincoln Technical Institute and University of Phoenix. Her academic research portfolio has explored and focused on the impacts of academic, social and institutional influences on students’ personal level of self-confidence, engagement, and persistence to complete their college degree. Ashbrook’s research has played a significant role in helping institutions improve student support, transition and engagement processes to ultimately improve student retention and decrease the college dropout rate.

Dr. Ashbrook believes we are all leaders in our own personal journey. As a leader in business and in life, she lives by the philosophy, “be the leader you would follow.” Her variety of experience in the for-profit and non-profit sectors have enabled her to help many students and institutions reach their goals of changing the world through education.

We will not be successful until our client is successful

Josh Chumley

Charlie is a driven, determined individual that carries excellence with him in any given situation. Charlie sees the vision and almost inherently knows the steps to take to achieve the mission. Charlie strives to build strong cultures and exceed the bottom line through strong business acumen and natural leadership qualities. Charlie challenged me in ways that I didn’t think possible and caused me to grow professionally in a short amount of time. Charlie allowed me to learn from my failures and praised me for my successes. I appreciated Charlie’s perspective, as it would usually challenge the status quo. 
Charlie’s strive for excellence was well-known and people wanted to work harder and create a better environment because of Charlie’s leadership

Josh Chumley
Higher Education Operations Executive | Customer Engagement Professional